Bob Cole has chosen to go on record with his decision in a bid to help force a change in the law that would allow British people the freedom to choose how they end their lives A terminally ill man has revealed he will end his life today at 2pm at the Swiss clinic Dignitas – just as his wife did before him. Cancer-stricken Bob Cole, 68, saw his wife Ann pass away ‘gracefully’ at the controversial medical centre 18 months ago.